Step-by-Step Approach to Personalization

Introduction to Site Personalization

We introduce the three pillars of site personalization : Site components, Incoming state of a visitor and Behavior in the active session. We then formulate a usecase to illustrate these ideas and implement them in multiple CMS platforms such as WordPress, Drupal, AEM, Kentico and others.

How to show the office locations nearest to a user

We look at a recent client implementation for showing their office locations nearest to a website visitor. We cover topics such as location tracking and integrating with APIs that return JSON data.

Making your dynamic data location-aware

Many websites have dynamic data entities (offices, employees, experts) that need to be location-aware. When a user in a certain physical location comes to the site we need to show only the data is closest to them (the closest office, the nearest employee, experts within a 25-mile radius). We discuss generic approaches to accomplish this.

Site Personalization in WordPress

In an earlier post, we had introduced the fundamentals of site personalization. In this post, we will take a specific usecase and see how to implement it in WordPress.